Within the framework of the INSME Innovation Management Programme, IMP3rove (INSME Member) experts, Martin Ruppert, Managing Director and Hannah Leighton, Consultant held an interesting session on “How SMEs can leverage sustainability to drive innovation”.
According to the speakers sustainability is acquiring a growing relevance, in particular with regard to its relation to business and business evolution. They highlighted that sustainability is nowadays a prerequisite for businesses’ future success as they will be called to respond to customers’ needs which are more and more looking for sustainable products and services. The session also dealt with the measures to be undertaken to support SMEs in embracing sustainability which can be summarized in a framework which builds upon the following pillars:
- Raise awareness
- Run bootcamp for SMEs
- Generate desire to make changes in the organization
- Spur an action.
Please find the session’s insights here and stay tuned to discover other innovation management tips.