Issue N° 98 - April 2012

In this Issue:


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Looking forward to meeting you soon in Daejeon!!



Ms. Christin Pfeiffer

INSME Secretary general


Supporting organisations:

Updates on the life of the INSME Network

Upcoming INSME training: INSME –WTA- UNESCO International Training Programme

On the 25th of May 2012 the international training on "Managing the innovation-economy: challenges and opportunities for SMEs" will take place in Daejeon, co-organized by the INSME Association and its Members WTA World Technopolis Association and UNESCO - United Nations Educational, Scientific and Cultural Organization.

Download of the training draft Agenda here.

To be informed about the international trainers and their profiles check:
All attendees will receive a certificate of participation.

For further details about the training, registration fees and the registration process, please visit the INSME Annual Meeting official website: and/or contact the INSME Secretariat:

8th INSME Annual Meeting approaching: further updates

"Sustainable Growth with Innovation: Building Competitive SME Networks"

May 22nd -25th 2012 Daejeon, Republic of Korea

The event is co-hosted by World Technopolis Association - WTA, Daejeon Metropolitan City, INNOBIZ Association and Daejeon Convention Center.

The event comprises:

  • 8th INSME Association General Assembly (INSME Members only)
  • 9th INSME Board meeting (INSME Board Members only)
  • International Conference
  • 2012 INNOBIZ Global Forum (IGF), organized by the local partner INNOBIZ Association
  • 9th WTA Daejeon Hi-tech fair, organized by WTA
  • INSME- WTA – UNESCO International Training Programme

Download the Conference Agenda here.


: the online registration system is now available, please, choose between the two following options:

Stay updated concerning the 8th INSME Annual Meeting!

Check: and the INSME Portal, INSME Twitterpage, and LinkedIn Profile.

For further details contact the INSME Secretariat at:

INSME partner of ITTC 2012: outreaches

The Beijing International Technology Transfer Conference 2012 (ITTC 2012) was successfully held on the 26th – 27th March 2012. ITTC2012 was co-organized by International Technology Transfer Network (ITTN) and Beijing Technology Exchange & Promotion Center (BTEC) and co-hosted also by TORCH High-Tech MOST (INSME Member): INSME supported the event as partner organization.

Around 368 representatives from over 30 countries and regions and more than 1500 Chinese companies from 15 provinces (incl. Beijing territory) participated in the Conference for B2B partnering

For further details, please visit:

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News from the INSME Members

SEBRAE: Small Business in the Rio+20 World Conference

From the 13th to the 22nd June 2012 , the United Nations Conference on Sustainable Development (UNCSD) – Rio+20 will take place in Rio de Janeiro/Brazil with afocus on two themes: a green economy in the context of sustainable development poverty eradication and the institutional framework for sustainable development.

The Brazilian Micro and Small Business Support Service-SEBRAE, which celebrates this year its 40th anniversary, is taking part in Rio+20 considering it a great opportunity to introduce the small business sector in the global agenda towards sustainable development.

SEBRAE is developing initiatives geared towards SMEs to promote the concept of green economy as a competitive, sustainable and profitable business model. One of its foremost achievements was the launchin 2011 of the SEBRAE Center for Sustainability, which represents a hub for the development and exchange of best practices and ideas for green businesses. In the near future, one of its aims is to build an online database to make information more readily available to all interested parties, such as entrepreneurs, managers and policymakers.

In the Rio+20 SEBRAE will set an interactive stand focusing on the sharing of best practices, as well as tested green technologies and management practices on sustainable approaches to doing business. As highlighted by Dr. Carlos Alberto dos Santos, SEBRAE’s Technical Director, a member of the INSME Board, who will also attend the 8th INSME Annual Meeting , small businesses must be considered as part of the solution to the challenges of sustainable development, both as individuals acting collectively or as part of global value chains as their suppliers. There is a planet of opportunities to be tapped on the sustainable development agenda for small businesses, argues Dr. Santos.

SEBRAE strongly believes that small business support institutions have an important agenda to set regarding sustainable development and could significantly enrich the debate on this matter. For this reason, SEBRAE will organize on June 21st a workshop in Rio de Janeiro, called SEBRAE+20, as part of the official Rio+20 program to discuss the role of such institutions on the sustainable small business development agenda.

If you are interested to attend this workshop, please contact Mr. Eduardo Golin at

To find out more, stay tuned on

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About IPR In China

IPR China SME Help Desk: Choosing your Trade Mark name in China: know before you go

In this issue, China IPR SME Help Desk (INSME Partner) provides useful information about now to choose a trademark for the Chinese market. As the trade mark represents business identity and it is used to market product, with this article, they would highlight how in China this is particularly important because not only the meaning, but also the sound, tone and even look of the Chinese characters chosen for a trade mark can affect the brand’s reputation.

As China is a ‘first-to-file’ system and generally does not recognize unregistered trade mark rights, it is very important to register your trade mark in China before entering into the market so as to diminish the risk of your trade mark being hijacked.

Read the full articile on Choosing your Trade Mark name in China: know before you go here

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INSME's Picks in the News

EU SME Centre: New Publications and Free Business Tools to Assist European SMEs to enter the China Market

The EU SME Centre (INSME Partner) is a not for profit project funded by the European Union to assist SMEs to export to and/or invest in China by providing a comprehensive range of free, hands-on support services including the provision of information, confidential advice, networking events and training. Hot-off-the-press, EU SME Center in-house experts have prepared business-focused reports, guidelines and case studies that are freely accessible by EU SMEs on (upon registration).

E-commerce has developed at an incredible rate in China. In this context, the EU SME Center team has compiled a comprehensive analysis of the ONLINE SELLING MARKET IN CHINA, highlighting in-roads and opportunities for European SMEs to sell their products in the local market. As China faces growing energy needs and environmental challenges, their latest sector report has its focus on the GREEN TECH MARKET. While State Owned Enterprises and large corporations remain the main actors of the market, the report highlights where European SMEs can leverage their know-how and technologies.
It is seldom understood that taxation in China is a tool which State Authorities frequently adjust to achieve economic and social initiatives in a rapidly evolving economy. This guideline aims to introduce the fundamental principles of the CHINA ENTERPRISE INCOME TAX liability.

Find out more at

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Focus on...INSME Members

IOR-ARC Regional Centre for Science and Technology Transfer (RCSTT)

IOR-ARC Regional Centre for Science and Technology Transfer (RCSTT) is an Intergovernmental International Association based in Teheran ( Islamic Rep of Iran).

Its purpose is to support for technology transfer development and management, support the formulation of strategic development plans for technology enhancement, assist acquisition dissemination, assimilation and generation of new technologies, promote commercialization of technology and competitiveness, support technology business missions, carry out related analytical research on technology policy, marketing opportunities, and possible joint venture among the member countries.

Furthermore it provides advisory services, helps to disseminate information and good practices, enhances networking among the key stockholders and provides training to senior officials and policy makers.

RCSTT became INSME Member on March 2012.

Learn more at:

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Tenders & Calls

15th Annual Conference of The Competitiveness Institute (TCI) – Call for Proposals

Event: 15th Annual Conference of The Competitiveness Institute (TCI) “Constructing place-based competitiveness in times of global changes” (16th -19th of October 2012 in Basque Country Spain)

Organiser: TCI Network

Focus Themes
(Plenary Session):
Conference Opening: Competitiveness in Context in 2012; Urban Renewal for Competitive Cities; Constructing Place-based Strategies for Competitiveness; Conference Closing: Responding in Practice to Today's Competitiveness Challenges

(Workshop Sessions): general theme of the conference and related to any aspect of the competitiveness of places and the roles played by firms, clusters, governments, universities and other institutions.

Deadline: 31st of May 2012

Find out more at:

EU: Intelligent Energy - Europe II Programme (“IEE II”)

Organiser: Executive Agency for Competitiveness and Innovation (EACI) under powers delegated by the European Commission

Call Identifier: CIP-IEE-2012

Applicants: All applicants must be legal entities, whether public or private, established in the territory of the EU Member States, Norway, Iceland, Liechtenstein, Croatia, or the Former Yugoslav Republic of Macedonia.

Objective: to contribute to secure, sustainable and competitively priced energy for Europe, by providing for action:

  • to foster energy efficiency and the rational use of energy resources;
  • to promote new and renewable energy sources and to support energy diversification;
  • to promote energy efficiency and the use of new and renewable energy sources in transport.

Total Budget: EUR 67 million

Deadline: 8th May 2012 (Except for the BUILD UP Skills Initiative which has different deadlines)

Find out more at:

Global Cluster Initiative Survey – Consultation

Organiser: Global Cluster Initiative Survey (GCIS) 2012 Team

Aim: to contribute to the understanding and improvement of cluster policy throughout a continuous effort to monitor the evolution of cluster initiatives with a view to create benefits for cluster organizations and policy makers all over the world.

History: In 2003 hundreds of cluster managers took part in the first Global Cluster Initiative Survey (GCIS). Örjan Sölvell, Christian Ketels and Göran Lindqvist, with foreword written by Michael E. Porter, published the results of the survey in The Cluster Initiative Greenbook for TCI. The Greenbook had a strong impact and remains even today one of the most referenced works on cluster initiatives. GCIS was undertaken a second time in 2005, to include cluster initiatives in transition and developing economies.

Participants: cluster managers, i.e. people who lead a cluster initiative ( no geographical limitations)

To participate in the survey, please, click here

EU: Invitation to participate in the Survey on: SME-friendly Regions and Cities – Consultation

Organiser: European Commission on behalf of Mr Witold Krochmal, Rapporteur for the forthcoming CoR opinion on “Competitiveness of Enterprises and small and medium-sized enterprises (2014-2020)

Aim: The contributions collected will feed into both Mr. Krochmal's draft opinion (final adoption due on 9-10 October 2012) and the 3rd CoR Monitoring Report on Europe 2020, due to be published in October 2012

Theme: Policies to support SMEs and increase the "business friendliness" of EU regions and cities

Participants: Member of the EUROPE 2020 Monitoring Platform (formerly Lisbon Monitoring Platform)

To participate in the survey please fill in the questionnaire available here (in all languages) and send it to

Deadline: 23rd April 2012

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Interesting Initiatives

European Enterprise Promotion Awards 2012 launched

The European Commission launched its 2012 edition of the European Enterprise Promotion Awards with the aim to recognize innovation and reward the success of public bodies and public-private partnerships in promoting enterprise and entrepreneurship at a national, regional and local level

Award categories:

  • Promoting the entrepreneurial spirit
  • Investing in skills
  • Improving the business environment
  • Supporting the internationalization of businesses
  • Responsible and inclusive entrepreneurship.

The competition comprises two stages; applicants first have to compete at national level. Each country can then select two candidatures to be nominated to the European competition by July 16, 2012.

Read more at:

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World Research Group

On April 2012 the INSME Association and the World Research Group became partners with a view to exchange mutual benefits for both the organizations and their Members.

Read more about World Research Group at:

To find out more about INSME Partnerships and Sponsorships please visit the dedicate page at:

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EU: Investing in European Success: Euro-Mediterranean Cooperation in Research and Innovation

The EU has historically been active in the Mediterranean region through the Union for the Mediterranean (UfM) formerly known as the Barcelona Process.

This brochure serves the purpose of showcasing a selection of success stories from various EU-funded S&T projects, which have shown tangible results for the people living in South Mediterranean countries. The brochure was presented during the “Euro-Mediterranean Conference on Research and Innovation: An agenda for a renewed partnership” that took place in Barcelona, Spain on the 2nd and 3rd of April 2012.

To download the full publication, please click here.

ITIF and Kauffman Foundation: The Global Innovation Policy Index

The Information Technology and Innovation Foundation (ITIF) and the Kauffman Foundation, published in March 2012 the report on “The Global Innovation Policy Index” which provides a structured assessment of policies informing the innovation capacity of fifty-five countries.

Moreover, it highlights the most effective policies countries are using to build their innovation capacity and describes how countries can learn from one another in deploying the best policies.

To download the report, please click here.

EU: New Practical Guide to EU Funding Opportunities for Research and Innovation

This guide, published by the European Commission, focuses on additional funding opportunities in the field of research and innovation. It describes the research and innovation funding opportunities offered to countries and territories beyond the European Union, in the framework of Pre-accession Assistance and within the European Neighborhood and Partnership Instrument.

This new guide provides potential recipients of EU funding for research and innovation with the practical information they need to access funding and provide decision-makers with a full picture of all the funding opportunities available until 2013.

To download the practical guide, please click here.

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Recommended Newsletter

BID Network Newsletter

BID Newsletter, issued monthly by the BID Network , aims at disseminating information about sustainable economic growth in emerging countries through entrepreneurship.

It includes useful news on high growth businesses based in developing countries, professional services to entrepreneurs, coaches, investors, business angels and SME service providers. An international network of partners makes this possible.

Please note that the BID Newsletter is available in French, Spanish and English!

To read the latest Newsletter, please click here.

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Highlighted events

26th April 2012
World Intellectual Property Day "Visionary Innovators"
Around the globe

The World Intellectual Property Day is observed annually on the 26th of April. The event was established by the World Intellectual Property Organization - WIPO (INSME Observer) in 2000 to “raise awareness of how patents, copyright, trademarks and designs impact on daily life” and “to celebrate creativity, and the contribution made by creators and innovators to the development of societies across the globe”.

The World IP Day 2012 focuses on Visionary Innovators – individuals whose ingenuity and artistry have broken molds, opened new horizons and made a lasting impact.

The IP Day offers an exciting chance each year to join others around the globe, to highlight, discuss and demonstrate how the IP system contributes to driving the technological innovation that helps to shape our world.

To find out more, please click here.

22nd - 25th May 2012
8th INSME Annual Meeting on "Sustainable Growth with Innovation: Building Competitive SME Networks"
Daejeon, Republic of Korea

The INSME Annual Meeting is the right place to take stock of the main Network achievements, to increase knowledge sharing among INSME Members by learning from other Members’ experiences and from their case studies, as well as to encourage and accelerate cross border cooperation activities on a voluntary basis among them.

The Annual Meeting is a unique opportunity that gathers many experts of the academia, industry and government bureaus, agents from small and medium enterprise agencies, and other important leaders from around the world.

This year there will be further parallelevents, such as the 9th WTA Daejeon High-tech Fair and the INNOBIZ Global Forum 2012 that might be of interest to attend

To find out more about the INSME Annual meeting and the parallel events, please visit:

Future International meetings, workshops, seminars selected by INSME

26th of April 2012
5th International Scientific Conference: "Information Society and Modern Business - Knowledge Creation and Transfer into New Competences"
Co-organized by Ventspils University College, Riga International School of Economics and Business Administration, BA School of Business and Finance
Ventspils, Latvia

26th of April 2012
TCI Asian Conference "Competitiveness - Economic Development, Prosperity and Creating Shared Value"
Hosted by the Institute for Competitiveness India
Delhi, India

6th of May 2012
ADT Spring Conference "ADT 2020 – Future Technology Centers”
Organized by The German Federal Association of Business Incubation and technology Centers
Regensburg, Germany

6th of May 2012
16th Annual International NBIA Conference on Business Incubation
Organized by the National Business Incubation Association (NBIA)
Atlanta, Georgia, USA

8th -9th of May 2012
17th European Venture Market
Organized by the European Venture Market (INSME Partner)
Berlin, Germany

9th of May 2012
World Economic Forum on Africa 2012 "Accelerating Quality Growth, Creating Shared Opportunities"
Organized by the World Economic Forum
Addis Ababa, Ethiopia

9th of May 2012
2012 Annual Partnering Event “Better practice is not enough – New innovation challenges require new approaches”
Organized by PRO INNO Europe
Porto, Portugal

23rd of May 2012
Innovation Coalition Legislative Fly-In Day
Organized by AURP - Association of University Research Parks
Washington, D.C., United States

24th of May 2012
Annual PBICA Conference – 20th Association Anniversary "Smart specialization. The Role of Business Innovation Centers"
Organized by PBICA-Polish Business and Innovation Centre Association
Kielce, Poland

25th of May 2012
INSME-WTA-UNESCO International Training "Managing the innovation-economy: challenges and opportunities for SMEs"
Jointly organized by INSME, WTA (INSME Member) and UNESCO (INSME Member)
Daejeon, Republic of Korea

30th of May 2012
World Economic Forum on East Asia 2012 "Shaping the Region’s Future through Connectivity"
Organized by the World Economic Forum
Bangkok, Thailand

4th of June 2012
Week of Innovative Regions in Europe 2012 (WIRE 2012)
Organized by the European Commission and Polish National Contact Point for Research Programs of the EU
Krakow, Poland

5th of June 2012
5th Annual International Business Partnership Matchmaking Forum "Russia - Europe: Cooperation without Frontiers"
CO-Organized by the Moscow Entrepreneurs Association and the Russian Technology Transfer Network

Moscow, Russia

5th – 8th and 11th - 14th of June 2012
VI Competitiveness Summer School 2012
Hosted by the Inter-American Institute for Economic and Social Development (INDES) of the Inter American Development Bank (IADB-BID) and organized in collaboration with the International Center of Competitiveness at ESE Business School, Clusterland Upper Austria and Reg-X.
Washington, D.C., United States

10th of June 2012
Organized by LES Italy
Rome, Italy

11th of June 2012
UD2012-Universal Design 2012
Organized by The Delta Centre, part of the Norwegian Directorate for Children, Youth and Family Affairs (Bufdir)
Oslo, Norway

13th of June 2012
Third EU-Russia Innovation Forum and 21th EBN Annual Congress “Challenging the future: Faster – Further – Together”
Co-organized by Lappeenranta University City, Lappeenranta University of Technology (LUT) and EBN (INSME Member)
Lappeenranta, Finland

14th of June 2012
Mediterranean Conference "Clusters as Drivers for Economic and Social Development in the Mediterranean Area"
Organized by Izmir Development Agency (IZKA), TCI Network, the Economic Policy Research Foundation of Turkey (TEPAV), Ege University and Aegean Exporters’ Associations
Izmir, Turkey

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