On August 11th, 2025, business leaders, innovators, and entrepreneurs are invited to join an exclusive online webinar (9:30–10:15 AM, Berlin Time) designed to open doors to one of the Middle East’s most significant industrial events: WAM Saudi 2025. The session is organised in preparation for the event, where INSME, as a strategic partner, will support SME access to the Saudi market and new business opportunities.
Hosted by Meena Business Consultancy, the representative of BVMW in Saudi Arabia, the webinar will guide small and medium-sized enterprises through the opportunity to become part of the official Grow SME Pavilion at WAM Saudi 2025, taking place in Riyadh from November 22 to 27, 2025.
The webinar features insights from industry experts, including Tamer Nahas, who will present an overview of the exhibition, and Nisrin Khalil, who will introduce Meena Business Consultancy’s services and the benefits of joining the Pavilion. Participants will also hear from Christian Etzel on financing export activities to Saudi Arabia, an essential step for businesses expanding internationally.
The Grow SME Pavilion offers an all-inclusive experience: turnkey booth setup, premium speaking slots on the central Industry Stage, facilitated networking through B2B meetings, exclusive dinners, official visits to ministries and industrial cities, as well as cultural experiences. SMEs can also enjoy visa support, transfers, interpreters, and discounted hotel rates.
Register here.
Source: INSME Secretariat
