Webinars

The workshop will focus on the critical role of Intellectual Property Rights (IPR) in transferring research results to the market. Expert speakers will cover essential strategies for identifying potential IPRs, managing ownership and co-ownership, and navigating the complexities of technology transfer through licensing and other agreements. Participants will gain practical insights into best practices, risk mitigation, and valuable professional services like patent landscapes and operating freedom. This workshop will equip participants with the tools to effectively manage IP and facilitate successful technology transfer for further development and commercialization.

Relator: Elio De Tullio

Elio De Tullio is a lawyer and trademark attorney specialized in Intellectual Property, with 20 years of experience in assisting SMEs for the protection and exploitation of their intellectual property rights at international level. After 10 years of experience in IP matters, in 2005 he founded the IP tech-law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. He cooperates as an expert with significant agencies and governmental bodies related to IP such as EUIPO in Expert Groups (ECP6 – Supporting SMEs), EU Observatory Expert Groups (SMEs, Legal) and Working Groups (Enforcement) as well as with Italian Ministries (Foreign Affairs, Economic Development, Agriculture), European Commission (in particular, EASME as Coach of SME Instrument) and WIPO (SME Division). Since 2013 he has been one of the experts of the EU-China and the EU-South East Asia IPR SME Helpdesks. He is also an expert and lecturer of the Italian Trade Agency (ICE-ITA). Additionally, he is the author of several publications and articles on Intellectual Property, also translated into foreign languages (Chinese, Russian, German).

This workshop will examine the strategic financial opportunities that intellectual property (IP) offers to SMEs. Attendees will gain a comprehensive understanding of the key methodologies for evaluating and valuing IP rights, supported by case studies where companies have successfully leveraged their IP to secure funding and attract investors. Furthermore, the webinar will provide critical insights into maximizing the value of IP portfolios, ensuring preparedness for due diligence, and understanding the significance of licensing strategies in IP valuation. Thus, this session is indispensable for those seeking to refine their financial strategies through effective IP management.

Relator: Elio De Tullio

Elio De Tullio is a lawyer and trademark attorney specialized in Intellectual Property, with 20 years of experience in assisting SMEs for the protection and exploitation of their intellectual property rights at international level. After 10 years of experience in IP matters, in 2005 he founded the IP tech-law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. He cooperates as an expert with significant agencies and governmental bodies related to IP such as EUIPO in Expert Groups (ECP6 – Supporting SMEs), EU Observatory Expert Groups (SMEs, Legal) and Working Groups (Enforcement) as well as with Italian Ministries (Foreign Affairs, Economic Development, Agriculture), European Commission (in particular, EASME as Coach of SME Instrument) and WIPO (SME Division). Since 2013 he has been one of the experts of the EU-China and the EU-South East Asia IPR SME Helpdesks. He is also an expert and lecturer of the Italian Trade Agency (ICE-ITA). Additionally, he is the author of several publications and articles on Intellectual Property, also translated into foreign languages (Chinese, Russian, German).

This webinar will offer SMEs an overview of potential infringements of intellectual property rights (IPRs), particularly in the digital environment, and explore the complexitives of making IP protection effective. The session will explore topics such as how to monitor the physical and digital markets, how to correctly file and register titled IPRs, potential remedies against infringers, and risk mitigation strategies within your organisation. Participants will acquire valuable insights and will learn how recognize, prevent and resolve possible IP infringements, thereby protecting their valuable IP assets and preserving their competitive advantage in the market.

Relator: Elio De Tullio

Elio De Tullio is a lawyer and trademark attorney specialized in Intellectual Property, with 20 years of experience in assisting SMEs for the protection and exploitation of their intellectual property rights at international level. After 10 years of experience in IP matters, in 2005 he founded the IP tech-law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. He cooperates as an expert with significant agencies and governmental bodies related to IP such as EUIPO in Expert Groups (ECP6 – Supporting SMEs), EU Observatory Expert Groups (SMEs, Legal) and Working Groups (Enforcement) as well as with Italian Ministries (Foreign Affairs, Economic Development, Agriculture), European Commission (in particular, EASME as Coach of SME Instrument) and WIPO (SME Division). Since 2013 he has been one of the experts of the EU-China and the EU-South East Asia IPR SME Helpdesks. He is also an expert and lecturer of the Italian Trade Agency (ICE-ITA). Additionally, he is the author of several publications and articles on Intellectual Property, also translated into foreign languages (Chinese, Russian, German).

The session will offer SMEs comprehensive insights into strategies and best practices for identifying the right brand – from both legal and commercial perspectives – for promoting their business and commercializing their products and services. It then covers the fundamental principles of brand selection and management, as well as how to create, develop, and maintain a strong brand identity and trademark protection. This knowledge will help businesses connect with their target audiences and stand out in the market. Key takeaways include selecting a new, strong brand that is highly distinctive and free of negative meanings in foreign languages, carrying out preliminary searches, and seeking professional support for data interpretation. Additionally, the webinar will teach how to secure a brand in all jurisdictions of potential interest and use priority to postpone costs, also covering the importance of monitoring markets and competitors’ behaviors and activating a global surveillance system.

Relator: Elio De Tullio

Elio De Tullio is a lawyer and trademark attorney specialized in Intellectual Property, with 20 years of experience in assisting SMEs for the protection and exploitation of their intellectual property rights at international level. After 10 years of experience in IP matters, in 2005 he founded the IP tech-law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. He cooperates as an expert with significant agencies and governmental bodies related to IP such as EUIPO in Expert Groups (ECP6 – Supporting SMEs), EU Observatory Expert Groups (SMEs, Legal) and Working Groups (Enforcement) as well as with Italian Ministries (Foreign Affairs, Economic Development, Agriculture), European Commission (in particular, EASME as Coach of SME Instrument) and WIPO (SME Division). Since 2013 he has been one of the experts of the EU-China and the EU-South East Asia IPR SME Helpdesks. He is also an expert and lecturer of the Italian Trade Agency (ICE-ITA). Additionally, he is the author of several publications and articles on Intellectual Property, also translated into foreign languages (Chinese, Russian, German).

This webinar, organised under the activity of IP4SME, a project financed by the European Commission and supported by EUIPO and Ideas Powered for Business, will focus on the benefits of international expansion for SMEs and the creation of strategies that enhance and protect intangible assets in the global market. Then, it will explore the various types of IP protections available, such as patents, trademarks, copyrights and trade secrets and their strategic applications. Participants will also learn practical tools and strategies for enforcing IP rights and defending against IP infringement, including international treaties and agreements like the Madrid Protocol and the Patent Cooperation Treaty (PCT). Thus, featuring IP experts, the webinar aims to provide SMEs with a comprehensive understanding of the complexities and opportunities associated with internationalisation, ultimately preparing them to navigate the challenges of global markets and achieve sustainable growth.

Relator: Elio De Tullio

Elio De Tullio is a lawyer and trademark attorney specialized in Intellectual Property, with 20 years of experience in assisting SMEs for the protection and exploitation of their intellectual property rights at international level. After 10 years of experience in IP matters, in 2005 he founded the IP tech-law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. He cooperates as an expert with significant agencies and governmental bodies related to IP such as EUIPO in Expert Groups (ECP6 – Supporting SMEs), EU Observatory Expert Groups (SMEs, Legal) and Working Groups (Enforcement) as well as with Italian Ministries (Foreign Affairs, Economic Development, Agriculture), European Commission (in particular, EASME as Coach of SME Instrument) and WIPO (SME Division). Since 2013 he has been one of the experts of the EU-China and the EU-South East Asia IPR SME Helpdesks. He is also an expert and lecturer of the Italian Trade Agency (ICE-ITA). Additionally, he is the author of several publications and articles on Intellectual Property, also translated into foreign languages (Chinese, Russian, German).

Speakers Francesco Camonita and Carina Dantas (CEO of SHINE 2Europe), discussed the insights from the study: “Crisis Costs for Europeans SMEs” carried out on behalf of the European Economic and Social Committee (EESC), developed by Wise Angle and SHINE 2Europe with INSME’s support.
The COVID-19 pandemic has become the landmark for one of the greatest economic shocks ever experienced. As such, many SMEs were exposed to financial and employment-related losses, especially in the retail and tourism sector. In the light of this, the EESC study analysed six SMEs challenges that will be presented and thoroughly discussed as well as recommendations for future policymakers. 

Relator: Dr. Francesco Camonita

Dr. Francesco Camonita is a researcher and project Manager at Wise Angle Consulting, Barcelona. He holds a Ph.D. in Geography (European Studies), an MA in European Integration (both from the Autonomous University of Barcelona) and a BA in International Relations with Spanish (Swansea University, UK). Francesco holds 9+ years of working experience as a university researcher, lecturer and research support specialist. He is still a regularly invited lecturer for the Departments of Geography, Political Science and the Faculty of Law at UAB. At Wise Angle, he coordinates research activities for service contracts while performing management functions for multiple R&D projects.

Relator: Carla Jambrina

Carla Jambrina graduates in Economics from the Pompeu Fabra University in Barcelona. After her studies spent 3 years in Greece working for humanitarian projects. Then, she returned to Barcelona and became a consultant in business transfer and business valuation expert. Nowadays, she is the coordinator of the “Centre de Reempresa de Catalunya”.

RCT4MANU 
Innovate UK KTN and Innovate UK are delivering an EU funded project called RCT4MANU (“Test an innovative support scheme for manufacturing SMEs and accelerate the use of Randomised Control Trials (RCTs) in innovation agencies”). As part of this project, we are engaging with UK and EU Innovation and Development Agencies and offer training to use 4Manufacturing® in their business support programmes and build a pan-European network of like-minded business support organisations. The RCT4MANU project is also building experience in the use of RCTs to measure the impact of business support programmes in terms of increased productivity, resilience and sustainability from digitalisation. 


The RCT4MANU Project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 824219. 

Relator: Steven Barr and Nicole Ballantyne

Nicole Ballantyne makes targeted links within the manufacturing sector to the right knowledge, partners, technology solution providers, research & academia, facilities, grants and funding with a view to driving productivity, efficiency and economic growth. Nicole leads on Innovate UK KTN’s support of the “Manufacturing Made Smarter” part of the Industrial Strategy Challenge Fund. Her ambition is to grow a vibrant cohesive community of industrial digital technology providers, developers and users across industry and technology sectors. She supports manufacturers to embrace digital technology innovation to grow their business, and technology developers to innovate the best solutions for the manufacturing industry. As a Chartered Mechanical Engineer with 3 decades of industry experience (from TPM, WCM, SPC to ERP to NPD), Nicole has been involved in a variety of innovation support roles across many sectors (FMCG, O&G, Energy, Water, OEM). She has an eclectic and diverse network of contacts to draw upon. Steven Barr is a chartered engineer with over 35 years of experience of designing, making and the agile implementation of high-tech products and services in manufacturing and the built environment. Before joining Innovate UK KTN, Steven was National Director at the UK’s Manufacturing Advisory Service and founder of EDGE Digital Manufacturing to inspire Digital Breakthrough through cross-business collaboration on technical, organisational, financial and personal challenges and opportunities. Steven is a member of the Institution of Engineering and Technology (IET) Manufacturing Policy Panel, and a board member of the not-for-profit Digital Readiness Level cross-industry consortium. He is the lead technical author of British Standard PAS 1040 on Digital Readiness, a guide to adopting digital tech.

On May 24^th at 3pm CEST took part in an insightful discussion with Value China.

This webinar is going offered a deep dive into the evolution of distribution channels in China, with a focus on FMCG. In particular, it will explain the main aspects to take into consideration while planning an omnichannel distribution strategy in China, sharing insights for selling international products with China.

China is a very attractive destination market for international companies, as shown by the fact that in 2021, China was the largest partner for EU imports of goods (22.4 %). To enter such a huge and competitive market, it is fundamental to have a deep understanding of the peculiarities of this market and establish a clear distribution and promotion strategy.

AGENDA

1. Introduction and market overview
2. Traditional import and retail channels
3. E-commerce platforms
4. Social Commerce
5. Case Study: selling on Xiaohongsh

Relator: Vincenza Caputo

Vincenza Caputo graduated in International Relations with Asia from the University of Naples “L’Orientale” and during her studies she spent two years in China thanks to CSC scholarship, improving tremendously her Chinese level and achieving HSK6. Following her academic studies, Vincenza specialized in International Business, gaining a professional master’s degree in Export Management from the Italian Trade Agency. For the past years, she has been living and working in Hangzhou, for a Chinese-Italian JV importing Italian F&B to China. She is now a China’s F&B market expert, specialized in market entry strategies and import procedures for Italian F&B products. From January 2022, she is in charge of project development for Value China, a Sino-Italian consulting, digital marketing and technology agency for the Chinese market, part of the Neosperience S.p.a company (NSP.MI), leading player in Digital Customer Experience.

Relator: Irina Martynova and Aleksandra Sukhareva

Irina Martynova launched digital products and programs for top-international banks (Raiffeisnebank, Societe Generale) and FMCG (Procter & Gamble). Irina is an experienced professional with more than five years of experience in launching corporate innovation programs for various industry leaders with top results based on pilots and commercial partnerships received, including such companies as VTB, ALROSA, ILIM etc. As the Head of Corporate Direction of GenerationS, Irina is on a team that has achieved the designation of Best Corporate Accelerator in Europe as awarded by the Corporate Startup Summit in 2018. Irina holds a master’s degree from Financial University in Russia (KPMG program) and several diplomas from Harvard Extension School on strategy and innovation. Aleksandra Sukhareva is the TechLab Lead at PepsiCo Russia. Since June 2019, Aleksandra has been responsible for development technological innovation and working with startups in PepsiCo Russia. Aleksandra has 14 years of experience in FMCG, 7 of which are at PepsiCo. Having gained experience in digital and product marketing of large European companies, Aleksandra joined PepsiCo in 2014 and took up the trend marketing of beverage and juice categories on the AFH channel, after which she moved to innovation management. Aleksandra graduated with honors from the Finance Academy under the Government of the Russian Federation with a degree in Finance and Credit. She also completed the program “Innovation in the Age of Disruption” at the INSEAD Business School.