On September 28th at 3pm CEST took part in an insightful discussion with Generation S Corporate Accelerator.
The session aimed to provide an insightful discussion on “Corporate Venturing in Russia”, starting from an overview of the Russian business ecosystem, and delving into the role corporate plays in innovation development and promotion.
As Open Innovation is now an effective framework for the mobilisation of start-ups, the session will also be analysing the effectiveness and impact of such programmes on the economic development of the region. Furthermore, it will be discussing corporate intrapreneurship tools and methodologies targeted at building entrepreneurial culture.
Irina Martynova launched digital products and programs for top-international banks (Raiffeisnebank, Societe Generale) and FMCG (Procter & Gamble). Irina is an experienced professional with more than five years of experience in launching corporate innovation programs for various industry leaders with top results based on pilots and commercial partnerships received, including such companies as VTB, ALROSA, ILIM etc. As the Head of Corporate Direction of GenerationS, Irina is on a team that has achieved the designation of Best Corporate Accelerator in Europe as awarded by the Corporate Startup Summit in 2018. Irina holds a master’s degree from Financial University in Russia (KPMG program) and several diplomas from Harvard Extension School on strategy and innovation.
Aleksandra Sukhareva is the TechLab Lead at PepsiCo Russia. Since June 2019, Aleksandra has been responsible for development technological innovation and working with startups in PepsiCo Russia. Aleksandra has 14 years of experience in FMCG, 7 of which are at PepsiCo. Having gained experience in digital and product marketing of large European companies, Aleksandra joined PepsiCo in 2014 and took up the trend marketing of beverage and juice categories on the AFH channel, after which she moved to innovation management. Aleksandra graduated with honors from the Finance Academy under the Government of the Russian Federation with a degree in Finance and Credit. She also completed the program “Innovation in the Age of Disruption” at the INSEAD Business School.