Communication and Culture in Internationalization Strategies
Relator: Cameron Crane, Co-founder Currency Advisory Group; Ryan Ford, Co-founder Currency Advisory Group
Currency Advisory GroupAs international expansion becomes increasingly vital, understanding the role of culture in marketing strategies is essential. This webinar will focus on how companies looking to grow internationally can adapt their marketing and communication strategies to effectively engage with new audiences. Through case studies, we will explore how to tailor messaging and communication to align with cultural nuances, shifting consumer trends, and the unique dynamics of target markets.
This webinar is part of a series organized under the FAB-BUS project, funded by the European Union under the Euromed Clusters Forward programme. The FAB-BUS project aims to strengthen clusters in the creative, fashion, and design sectors across Bulgaria, Italy, and Morocco, fostering lasting business opportunities and enhancing collaboration between these countries.
The primary goal of this webinar is to support SMEs in the fashion and creative sectors. By offering practical insights, the session will help SMEs develop effective communication strategies and navigate the complexities of market expansion. While the webinar is specifically designed for SMEs in these sectors, it is open to all businesses seeking valuable strategies to build cultural fluency and tailor their communication for international commercial success.
Register now at academy@insme.org
News
February 2026
S.O.S. European Industry: why Europe’s recovery depends on its SMEs and mid-caps
Source: European Entrepreneurs CEA-PME, INSME
10-11 February 2026
Sustainable Growth through Entrepreneurship discussed at the 2026 WEIF in Bahrain
Source: UNIDO
11 February 2026
Bulgarian Development Bank joins OECD platform on financing SMEs for sustainability
Source: BDB, OECD
Events
1-3 December, 2025
ISPIM Connects – Transforming Society Through People and Innovation
Organized by: International Society for Professional Innovation Management
Event location: Yokohama, Japan
5-8 November 2025
Biban Forum 2025 – Global Destination for Opportunities
Organized by: Biban Global
Event location: Riyadh, Saudi Arabia
4-7 November, 2025
ECOMONDO – the green technology expo
Organized by: ITALIAN EXHIBITION GROUP
Event location: Rimini, Italy
Innovation Best Practices
Propaís – MICROEMPRESA LOCAL – IMPULSO LOCAL
Colombian organization and INSME member Propaìs is focused on strengthening SMEs through processes of technical assistance, and the construction of an investment plan that defines the needs of the productive unit to make the investment of financial resources that each of the beneficiaries will receive as capitalization. Through the “Microempresa Local” and “Impulso Local” projects,…
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The INSME Members
