Social Commerce and Distribution Channels in China

On May 24th at 3pm CEST took part in an insightful discussion with Value China.

This webinar is going offered a deep dive into the evolution of distribution channels in China, with a focus on FMCG. In particular, it will explain the main aspects to take into consideration while planning an omnichannel distribution strategy in China, sharing insights for selling international products with China.

China is a very attractive destination market for international companies, as shown by the fact that in 2021, China was the largest partner for EU imports of goods (22.4 %). To enter such a huge and competitive market, it is fundamental to have a deep understanding of the peculiarities of this market and establish a clear distribution and promotion strategy.


  1. Introduction and market overview
  2. Traditional import and retail channels
  3. E-commerce platforms
  4. Social Commerce
  5. Case Study: selling on Xiaohongsh

Data: 24/05/22 from 3:00 PM to 4:00 PM | - CEST

Relator: Vincenza Caputo

Value China

Vincenza Caputo graduated in International Relations with Asia from the University of Naples “L’Orientale” and during her studies she spent two years in China thanks to CSC scholarship, improving tremendously her Chinese level and achieving HSK6. Following her academic studies, Vincenza specialized in International Business, gaining a professional master’s degree in Export Management from the Italian Trade Agency. For the past years, she has been living and working in Hangzhou, for a Chinese-Italian JV importing Italian F&B to China. She is now a China’s F&B market expert, specialized in market entry strategies and import procedures for Italian F&B products. From January 2022, she is in charge of project development for Value China, a Sino-Italian consulting, digital marketing and technology agency for the Chinese market, part of the Neosperience S.p.a company (NSP.MI), leading player in Digital Customer Experience.

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