In the current era of knowledge-based economy, the main value of companies is represented by the so-called “intangible assets” that became crucial for businesses. Adequate protection and management of Intellectual Property Rights can generate a considerable increase in the value of innovative and creative businesses. Furthermore companies able to innovate and protect their IP assets, grow more rapidly and generate the greatest benefits for the business itself and the community.
That said, before starting any business abroad is highly advisable to know tips and tricks to protect SME’s IP rights in the destination markets/countries. The ability of SMEs to develop and adopt long term and best cost-effective worldwide strategies of protection and exploitation of IPRs is one of the pillars of successful exporting activities in these countries.
Read the insights here.
