Sustainability increasingly sits at the epicenter of discourse with policy makers, companies and consumers. But the topic is often shrouded in a lack of clarity and misconceptions are rife; for example, that pursuing the aim of sustainability is necessarily challenging and costly.
We believe that sustainability should not be feared, but that it presents companies with a unique driver for innovation. We would like to outline our view on sustainability, consider what it means for the economy and firms alike and share some best practices.
Equally, we will give an overview of our holistic approach as well as the IMP³rove Stages-of-Excellence tool, which can be used to support companies in leveraging sustainability for innovation to gain a competitive advantage in an increasingly crowded marketplace.
Read the insights here.
