During the second edition of the Italian Knowledge Leaders, Sergio Arzeni, INSME President, received the Italian Knowledge Leaders Award and recognised as a leading player in innovation. The project was born from the collaboration between Italian National Agency for Tourism and Convention Bureau Italia, under the patronage of the Ministry of Tourism, took place on 5 December 2022. Institutions, operators, and over 40 personalities from the Italian academic world (doctors, scientists, engineers, architects, etc.) met to discuss the relaunch of the Italian tourism industry. The Italian Knowledge Leaders awarded them a recognition as ambassadors of Italy’s intellectual capital, for the quality and continuity of their commitment to increasing the number of prestigious international conferences.