The first stage of the program “Microempresa Local 2.0.” by Propaìs, INSME member in Colombia, saw 642 businessmen from 13 different locations benefitting from the support of over 40 business advisers, who trained them to approach stakeholders, identify their own strengths and weaknesses, and analyse or design the business plan; collective training began through virtual sessions of En Marcha Digital, consisting in a set of tools from the United Nations Development Program – UNDP, that offers practical advice and tools for startups to accelerate their digital transformation and find new opportunities to reactivate after the crisis generated by Covid-19.
At the end of March, the second stage of the program began, in which 650 entrepreneurs from the towns of Usme, Bosa, Kennedy, Engativá, Suba, Teusaquillo, Rafael Uribe, and Ciudad Bolívar were and still are trained. The program, which seeks to aid a total of 1,316 entrepreneurs, is led by the Development Secretariat of the Mayor’s Office of Bogotá, the United Nations Development Program-UNDP, USAID Colombia and Propaís.
The content is especially aimed at businesses with little experience in digital service that need to boost their sales and guarantee job creation through the use of digital tools. To this end, the strategy includes guides for the reactivation of businesses, protocols for the proper management of the networking, tools for financial management, advice on cleaning and security practices, a module to develop products and promotions to new consumer trends, access to new forms of digital payment, and knowledge to support all these processes.
Find out more about Propaìs second stage here.