The Study Centre SRM, an INSME member, has officially landed in Albania, with a key research paper, available for free online, on the perks and opportunities this country provides in the field of tourism. Fundamental to the future of quality tourism is to determine a healthy, integrated and differentiated growth of the supply chain, thanks to the valorisation and structuring of a varied offer and thus the indispensable role of productive and infrastructural investments that guarantee accessibility, internal mobility and sustainable growth.
As an element of comparison, SRM has reported the case of some Italian regions through the analysis of the multipliers of the nights spent on the territory, which provide a clear and evident indication of the economic value that can be generated by the development of quality tourism.
Source: SRM Study Center
